The New Zealand Māori Arts and Crafts Institute (NZMACI) opened in 1967 in Rotorua, New Zealand due to the impending threat of the loss of traditional Māori arts. In 1926 a Māori Arts and Crafts school had been established in Rotorua by Sir Apirana Ngata, and the new school continued the tradition in a location well-established for traditional Māori arts and crafts. The location of school at Whakarewarewa enabled easy access to the tourist market, which supports the various schools. Whakarewarewa (reduced version of Te Whakarewarewatanga O Te Ope Taua A Wahiao, meaning “The gathering place for the war parties of Wahiao”, often abbreviated to Whaka by locals) is a geothermal area within Rotorua city in the Taupo Volcanic Zone of New Zealand. This was the site of the Māori fortress of Te Puia, first occupied around 1325, and known as an impenetrable stronghold never taken in battle. Māori have lived here ever since, taking full advantage of the geothermal activity in the valley for heating and cooking. Wahiao was a great ancestor to the people of this valley and the chief of Ngati Wahiao, a subtribe of Te Arawa.